If you’re looking for information on what a business dashboard is, you’re in the right place. In this article, we’re going to explore everything you need to know about dashboards and how they can be a useful tool for digitizing businesses.
A dashboard, also known as a scorecard, is a management tool that allows you to collect, analyze and visualize key information about a company’s performance. Dashboards are used to monitor a company’s performance and efficiency, helping managers and executives make informed decisions and keep their teams focused on key objectives.
Dashboards can be used in any type of business, whether small or large and in any industry. For example, dashboards can be used to track sales, financial performance, team productivity, customer satisfaction, and much more.
What is a dashboard?
A scorecard is a business management tool used to measure the performance of an organization. It is also known as a dashboard, control panel, or indicator board. A scorecard allows you to view and analyze key business information in one place, making it easier to make informed decisions.
Why is it important to have a scorecard?
Having a scorecard in your company can provide a number of benefits, among them:
- Facilitates informed decision-making: A scorecard allows you to clearly and concisely view key information about your business, which helps you make informed, data-driven decisions.
- Identifies areas for improvement: By analyzing key performance indicators (KPIs), a scorecard can identify areas of the business that need improvement. This allows you to focus your resources and efforts on areas that need attention.
- Increases efficiency and productivity: A scorecard helps you keep track of business performance in real-time, allowing you to quickly identify and resolve problems and bottlenecks. This can help improve the company’s efficiency and productivity.
- Communicate effectively: By presenting information in a visual and attractive way, the scorecard can be an effective tool for communicating your company’s goals and performance to different audiences.
What is the difference between a balanced scorecard and a scorecard for a specific department?
A balanced scorecard is a tool that measures the performance of the entire company, while a department-specific scorecard focuses on measuring the performance of a particular area.
Both types of scorecards are useful and can provide valuable information. However, a balanced scorecard is broader and provides an overview of the performance of the entire company, while a scorecard for a specific department is more detailed and focuses on a particular area.
What is a balanced scorecard?
A balanced scorecard (BSC), also known as a Balanced Scorecard, is a business management tool that helps companies define and measure their strategy. A balanced scorecard is comprehensive because it not only measures financial performance but also takes into account other factors that are important to a company’s success, such as customer satisfaction, employee productivity, and new product development.
In a balanced scorecard, a series of indicators are defined that measure the company’s progress toward its strategic objectives. These indicators are divided into four perspectives:
- Financial perspective: this perspective focuses on the company’s financial performance, such as revenue growth and profitability. Financial indicators are important because they reflect the success or failure of the company in terms of its ability to generate profits.
- Customer perspective: this perspective focuses on customer satisfaction and how the company is meeting customer needs. Indicators for this perspective may include the customer retention rate, the level of customer satisfaction and the number of complaints received.
- Internal perspective: this perspective focuses on the company’s internal processes and how they can be improved to increase efficiency and productivity. Indicators for this perspective may include production time, the level of product quality and the number of errors made.
- Learning and growth perspective: this perspective focuses on how the company is growing and improving. Indicators for this perspective may include investment in training and development, the number of patents filed, and the employee turnover rate.
In summary, a balanced scorecard is a very useful tool for companies seeking to measure and manage their strategy. By defining and measuring a range of indicators from different perspectives, companies can ensure that they are making progress toward their strategic objectives and that they are taking into account all the factors that are important to their success.
What is a specific scorecard?
A balanced scorecard (BSC) and a department-specific scorecard (DSC) are two management tools that provide a clear and concise visualization of a company’s or department’s performance. Both types of scorecards are used to monitor progress and measure performance, however, there are some notable differences between them.
- Overview vs. specific area: The BSC is a tool that provides an overview of the organization’s performance, while the CMD focuses on a specific area of the company, such as finance, human resources, and sales, among others. Therefore, the CMI is more suitable for companies seeking a global perspective of their performance, while the CMD is more useful for departments seeking to measure success in a specific area.
- Broader vs. more specific KPIs: KPIs in a CMI are designed to measure success in key areas of the business, such as finance, sales, human resources, and production, while KPIs in a CMD focus on measuring the performance of a specific area of the department. This means that KPIs in a CMI can be broader and cover different areas of the business, while KPIs in a CMD can be more specific and focused on a particular area of the department.
- Update frequency: The CMI is updated less frequently than a CMD, as it is designed to provide an overview of the business. On the other hand, a CMD must be updated regularly, as the KPIs focus on specific areas and performance can change rapidly.
In conclusion, both the CMI and the CMD are important tools for measuring the success of a company or department. However, they are used for different purposes and focus on different areas. The CMI is more suitable for companies seeking a global perspective of their performance, while the CMD is more useful for departments seeking to measure success in a specific area. Therefore, it is important to assess the needs of the company or department before deciding which type of scorecard to use.
What is a dashboard for?
A scorecard is used to help you visualize and measure your company’s performance in a clear and simple way. It is a tool that allows you to have a global vision of the state of your company, identify strengths and areas for improvement and make decisions based on objective data.
In addition, a scorecard allows you to:
- Identify and measure the KPIs that are relevant to your business: KPIs or key performance indicators are measures that let you know if your business is meeting its objectives. A scorecard helps you identify the KPIs that are relevant to your business and measure them on an ongoing basis.
- Have a global vision of your company: A scorecard allows you to have a clear and simple vision of the state of your company in real-time. You can see the most relevant KPIs visually and better understand how they are evolving.
- Make decisions based on objective data: By having a clear and simple view of the most relevant KPIs, you can make more informed decisions based on objective data instead of intuition or assumptions.
- Detect opportunities for improvement: By identifying your company’s strengths and areas for improvement, you can detect opportunities for improvement and take action to optimize your performance.
How can a scorecard help you manage your business?
A scorecard can help you manage your business in many ways, among them:
- Save time: A scorecard allows you to have a global vision of your company in real-time and to measure relevant KPIs constantly. This saves you time by avoiding having to search and collect data manually.
- Detect problems early: By measuring relevant KPIs constantly, you can detect problems early and take action to correct them before they become major problems.
- Improve decision-making: By having a clear and simple view of the most relevant KPIs, you can make more informed decisions based on objective data rather than intuition or assumptions.
- Identify opportunities for improvement: By identifying your company’s strengths and areas for improvement, you can spot opportunities for improvement and take action to optimize your performance.
In conclusion, a scorecard is an essential tool in any company seeking to improve its performance and achieve its objectives. It allows you to have a global vision of the state of your company, identify strengths and weaknesses and act accordingly in order to improve your business profits.
What should your company’s dashboard include?
A dashboard is an essential tool for any company that wants to make data-driven decisions. At its most basic, a dashboard is a visual representation of a company’s key performance indicators, also known as KPIs. But what should a scorecard include to make it truly useful for your company? Here’s what we explain.
- Key performance indicators (KPIs): As we mentioned earlier, KPIs are the foundation of any scorecard. You should choose KPIs that are relevant to your company and your industry, and that allow you to measure the performance of your business in terms of specific objectives. For example, if you have an online store, it may be interesting to measure the number of visits to your website, the conversion rate of visits to sales, the average sales ticket, etc.
In any case, it is important that the KPIs are clear, relevant, and measurable, and that they are updated regularly so that your scorecard is a useful and up-to-date tool.
- Clear and effective visualizations: Another key aspect of a good scorecard is the way data is presented. Visualizations should be clear and effective and should allow for a quick and understandable reading of the data. You should choose visualizations that best suit your KPIs and the way you want to present the data and avoid unnecessarily complex visualizations that may confuse the user.
In any case, visualizations should allow quick and easy reading of the data and should be designed to allow quick identification of relevant trends and patterns.
- Accessibility and updating of data: Another key aspect of a good scorecard is data accessibility and updating. The scorecard should be available to everyone who needs to access it, and it should be updated as often as necessary so that the data is always relevant.
- In addition, it is important that the dashboard is easy to use and update, and does not require advanced technical knowledge. This will allow anyone in your company to use the scorecard and make data-driven decisions.
In summary, a good scorecard should include relevant key performance indicators, clear and effective visualizations, and be accessible and updated regularly. By using an effective scorecard, your company will be able to make informed, data-driven decisions, allowing you to increase the efficiency, profitability, and long-term success of your business. Remember that the dashboard should be tailored to your company’s specific needs, and should be updated regularly to be a useful and up-to-date tool.
How to create a dashboard? Step-by-step guide
Step 1: Identify key business objectives
The first step is to determine your company’s key objectives. These objectives should be clearly defined, specific, measurable, achievable, relevant, and time-bound (known as SMART criteria).
Step 2: Select the right metrics
Once the company’s key objectives have been identified, the next step is to select the indicators that will be used to measure progress toward these objectives. It is important that these indicators are relevant and closely related to the company’s objectives.
Step 3: Set targets and deadlines for each indicator
Once the indicators have been selected, it is important to set specific targets and deadlines for each indicator. This will allow the company’s performance to be evaluated and adjustments to be made if necessary.
Step 4: Select the right tool for data visualization
There are different tools that can be used to visualize the data in a scorecard, from spreadsheets such as Excel to programs specialized in creating scorecards. It is important to select the tool that best suits your company’s needs.
Step 5: Create the dashboard design
Once you have selected the right tool, it is important to design the dashboard effectively, making sure that the information is presented in a clear and understandable way.
Step 6: Configure the data
The next step is to configure the data in the selected tool, making sure that it is organized in a clear and easy-to-understand manner.
Step 7: Customize the data visualization tool
In this step you can add graphs, charts and other visual elements to help present the information effectively.
Step 8: Share and update the dashboard
Once the scorecard is created, it is important to share it with the team and update it regularly to ensure that progress toward key business objectives is always being monitored.
In summary, creating a scorecard can be a complex task, but by following these steps you will be able to create an effective scorecard that allows you to make data-driven decisions. Remember that it is important to select the company’s key objectives, choose the right metrics, establish a stable and reliable baseline, and then make sure you have the right indicators to measure your company’s performance.
Tools to create your dashboards
The tools for creating a dashboard are many and varied, but here are some of the most popular and useful ones.
- Google Data Studio, now Looker Studio: a free data visualization tool that allows users to create interactive reports and dashboards. With Data Studio, users can connect to a wide variety of data sources, including Google Analytics, Google Ads, third-party databases, and more.
The tool also offers a wide range of data visualization options, from simple graphs and charts to advanced visualizations such as maps and treemaps. One of the main advantages of Google Data Studio is its integration with other Google tools, making it easy to import and export data. It is also very easy to use and requires no prior experience in data analysis.
- Microsoft Excel: Excel is a spreadsheet tool that can be used to create a dashboard. With Excel, you can create charts, graphs, and other visual elements to represent your company’s data clearly and easily.
- Google Sheets: Like Excel, Google Sheets is a spreadsheet tool that can be used to create a dashboard. One of the advantages of Google Sheets is that it is an online tool, which means you can access it from anywhere with an Internet connection.
- Power BI: Power BI is a data analysis and visualization tool from Microsoft that allows you to create interactive and customizable dashboards. With Power BI, you can import data from multiple sources and create detailed and visually appealing reports.
- QlikView is a business intelligence platform that enables users to create interactive visualizations and customized dashboards. It offers a wide range of data analysis capabilities, including association analysis, time series analysis, clustering analysis, and more.
- Tableau: Tableau is another popular data visualization tool that allows you to create interactive and customized dashboards. Tableau is very intuitive and easy to use, making it a popular choice among users.
- Klipfolio: Klipfolio is an online dashboard tool that allows you to create customized dashboards for your company. With Klipfolio, you can connect to multiple data sources, create custom charts and visualizations, and share your dashboards with other members of your team.
- Databox: A tool that allows you to create customized dashboards for marketing, sales and development teams. It offers a variety of integrations and templates, and data can be accessed from anywhere via the mobile app.
- Geckoboard: It is a tool that allows you to create visual dashboards with the most important KPIs of a company. It offers a wide variety of integrations with other tools such as Google Analytics, Salesforce and Zendesk.
- Cyfe: It is a dashboard tool that allows to monitor and analyze in real-time the KPIs of a company in a single platform. It also offers integrations with more than 100 different tools.
These are just some of the tools available on the market to create dashboards. The important thing is to find the one that best suits the needs and objectives of each company. With the help of these tools, you will be able to visualize your company’s key information quickly and easily, allowing you to make informed decisions and improve the efficiency of your business.
What kind of companies need control panels for their business?
- A small business or a self-employed business
Resources are limited and decision-making has a more immediate impact. A dashboard would allow them to easily see how their various business areas are performing, identify problems and make informed decisions accordingly.
- Companies with multiple areas or departments
If your company has different areas or departments, it can be difficult to keep track of all of them. A scorecard can help you get an overview of how each of your company’s departments are performing and identify areas for improvement.
- Companies with many employees
When you have a large number of employees, it is important to make sure that each of them is meeting their goals and tasks. A scorecard can help you monitor the performance of each employee and identify those who need more training or support.
- Data-intensive companies
If your company handles large amounts of data, a dashboard can help you visualize and better understand the information. In addition, you can customize the information displayed on the dashboard to fit your specific needs and objectives.
- Companies with specific objectives and KPIs
If your company has specific objectives and KPIs, a dashboard can help you monitor progress toward them. You can customize the dashboard to show the information you need to achieve your goals and use it to make informed, strategic decisions.
- Growing companies:
When a company is growing rapidly, it can be difficult to keep track of everything. A scorecard can help you stay focused on key objectives and KPIs, and identify areas for improvement as you grow.
Ultimately, scorecards are a useful tool for any company looking to optimize performance and improve profitability, regardless of size.
There are countless cases where you can demonstrate the usefulness of dashboards for your company. Areas or types of business that can benefit from these advantages would be:
- Financial Area
- Human Resources
- Commercial or Sales
- Logistics and supply chain management
- Customer service
- Research and development
- Quality management
And now you’re wondering, how do I know where to start? Here are two key factors for you to continue discovering much more about dashboards: